On the road again…

Horatio Nelson Jackson
Horatio Nelson Jackson

And in tourism, we are talking about the history of tourism, and how the tourism umbrella, the value/supply chain has evolved in organization and complexity over the thousands of years it has been in existence.

Students are assigned a discussion question after watching the Ken Burn’s documentary about Horatio Nelson Jackson‘s road trip across the United States in 1903.  The documentary is called ‘America’s First Road Trip’.

Jackson, Crocker and Bud the dog, in their 1903 Winton
Jackson, Crocker and Bud the dog, in their 1903 Winton

The film depicts Horatio and Sewall K. Crocker, and eventually Jackson’s dog Bud criss-crossing the continent in a 1903 red colored Winton.  Throughout the film, the students will see the lack of roads, the lack of services, we take for granted today.  A real authentic experience.  How many of us have packed up the car, and gone on that long road trip?  My family did just that when I had just learned how to drive.  We went from east to the west, circumventing the north of the US, and then down through Rockies, and across the southwest, south to get back home.  Sixteen states one summer.

Dad and the station wagon
Dad in front of the old station wagon, late ’60s

Looking back at that time, I remember the fun, but also the cramped, conditions.  We weren’t in a station wagon, but an old Chevy Caprice Classic. Cramped space for five at the time.  Now that I examine that time period, I realized how much I have matured as a traveler.  How much our industry has gained over the years.

That our industry has a complexity.  That there are a lot of dots to align to create an experience that people will enjoy.  And what if they aren’t?  What happens?  Over the next few weeks we will be discussing this more, and getting into that complexity.  Discussing the needs and wants of the tourist, matching those needs, and the relationship to the three environments.  How place attachment is developed, utilized by the marketing efforts of a destination.  What value we can create and exchange.  The impact on the host community.

And how has authentic travel has changed, and taken on new meaning.

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